Research and Customer Insights

Maintain a deep understanding of trends in the fitness, wellness and tech space to provide current research to improve your members’ experience, satisfaction and engagement. Guide your business on exercise and wellness program creation in terms of how to best onboard customers, create programs and content that will be engaging for all levels of users and build advocates of your brand. Learn about your customers, their motivations, desires and pain points along with your business objectives to translate the data into engaging content.

Create usability testing guidelines, conduct testing and analyse results for product development and efficacy of exercise programs.

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